Nike Running 75

Monday 2 April 2012

Although I’m not a big follower of sports brands nor am the athletic kind of girl, I must say that this successful campaign from NIKE has made me want to put on my running shoes and join the crew as they run through the streets of Paris. The latest running session was organized to celebrate the re-opening of Nike’s boutique in Le Marais neighborhood. 

In my opinion there couldn’t have been a more appropriate marketing campaign (started online with the use of Facebook then turned into an offline event) : it managed to capture the essence of the city & the Nike brand, with a twist of freshness and reunited many passionate young runners across the city. Bravo!

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